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In my experience, there are a couple of different routes to create "value" for AT's to their bosses boss (C suite) 1) PR & Marketing.  This is the easiest to argue, most will accept it, and depending on the budget for this area, it is a nice investment ...

Andrew, I like the direct goal attached to the process!  Usually helps get the buy in you need to be successful.  For pay increases, consider looking at similar educated professionals, regardless of area of expertise, and see what their pay ranges start ...

We pull this information from HealthyRoster treatment logs.  This required some work on the "coding side" where HealthyRoster allows you to customize any codes to have the value and time associated with it.  For example, taping for us is coded as "Strapping--Ankle" ...